Premiering on NBC June 9, 'Nashville Star' Invites Fans to Text in Their
Votes for Music Favorites
SAN ANTONIO and BURBANK, Calif., June 4 /PRNewswire-FirstCall/ -- AT&T
Inc. (NYSE: T) and NBC Universal announced today that AT&T will be the
official wireless sponsor this season for the popular music talent search
show "Nashville Star." The show is a new addition to NBC, airing for the
first time Monday, June 9, as part of NBC's All-American Summer. For the
new season, "Nashville Star" will feature several enhancements, including
the ability for fans to text in their votes for the first time.
"Text messaging has become a staple in everyday communication for
millions, and it's also becoming the most popular way for consumers to
interact with their favorite television programs," said Mark Collins, vice
president of consumer products for AT&T's wireless unit. "We're excited to
integrate text message voting in NBC's premiere season of 'Nashville Star'
and give viewers an easy -- and mobile -- way to help choose the next
American music star."
This season of "Nashville Star," hosted by
singer/songwriter/entertainer Billy Ray Cyrus, promises to be a showcase
for some of the best musical talent that America has to offer. In addition
to solo acts, the competition has opened up to duos and trios. This
season's winner will receive a major recording contract and the performance
of a lifetime at the Summer Olympics in Beijing. Celebrated songwriter
Jeffrey Steele, John Rich (member of the popular duo Big and Rich) and
three-time Grammy nominee Jewel have all signed on for the dual roles of
judge and mentor to the budding artists.
The first voting show will be the premiere, which airs Monday, June 9,
9 - 11 p.m. ET. "Nashville Star" viewers will be invited to vote throughout
the season for their favorite contestant -- either by placing a call or, if
they are an AT&T customer, texting their votes via their wireless device.
Text Voting Is as Easy as 1, 2, 3!
If you're a "Nashville Star" fan but have never picked up your AT&T
wireless phone to vote, you just need to follow these three simple steps:
1. On your AT&T wireless phone, select Main Menu and start a new
message from the Messaging folder.
2. Type in the word STAR, and then select Send To.
3. Enter the four-digit number of the contestant(s) for whom you want
to vote, and then select Send. (Contestant numbers are listed during
each voting show.)
AT&T offers two easy ways to pay to send a text message:
-- Pay as you go (automatically included with your service -- 15 cents
a message).
-- Select a messaging package for as low as $5 a month. Messaging
packages include text, picture, video and instant messages.
Most wireless phones from AT&T support text messaging. Do you have an
older phone and are unsure whether it is enabled for text messaging? Visit
http://www.wireless.att.com/learn/messaging-internet/compatible-phones.jsp
or dial 611 from your wireless phone to find out whether your phone is
compatible.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired
Telecommunications Company list and No. 1 on America's Most Admired
Telecommunications Company list. Additional information about AT&T Inc. and
the products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies.
This AT&T news release and other announcements are available as part of
an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
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